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Fostering social media wellness

One quick peek at your phone and next thing you’ve been on Twitter for 20 minutes, scrolling through the feed. Sound familiar? You’re not alone. 

If we’re honest with ourselves, not many of us give much thought to the amount of time we spend on digital channels, and more specifically what social media wellness means.

We’ve become engrossed with the digital world, which offers an abundance of entertainment, or merely the ability to while away our time on these devices.

The stats show that an average person spends upwards of 3 hours on their mobile phone a day. Yes. Wow! Work that out to how many days a year you spend on your phone and you may be tempted to ignore it more often.

The reality is that many people, specifically teenagers, but us adults too, have become so besotted with social media, we struggle to look at the digital world wisely or critically discern what is a healthy habit and how to implement boundaries that will improve our self-esteem, connection, memory and attention span.

As a digital marketer, I have the responsibility of being aware of the social wellbeing of my audience. While I can’t control how much time a follower spends on social channels, I can ensure that the content I produce is not toxic but rather engaging, thought-provoking and inspiring, offering value and positivity.

In an effort to be ‘digitally responsible’, I have outlined 5 healthy digital habits you can foster in order to still enjoy the joys and the benefits of the digital world (which are many) whilst curbing the negative impact that this revolution appears to have.

Be Mindful of Your Social Media Diet

The information we receive shapes and forms the people we become. There is wisdom in discerning what content we choose to filter in our lives and understanding the effect this has on our wellbeing. So choose wisely! Make sure the media you allow in your life is uplifting, valuable and real.

Social Media is an Add-On Not a Replacement

Remember how important human connection is. Brene Brown defines connection as, “..the energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment; and when they derive sustenance and strength from the relationship.” This kind of connection doesn’t occur in a digital setting.

Do Your Research

Before you jump straight into the latest and greatest social media platform to hit the web, or start following a certain brand or person – check it out. The digital world is full of fakes. Speak to trusted people in your life that have your wellbeing at heart.

Be Mindful of What You Publish

The stock standard way to look at it, as per social media lawyer Emma Sadleir – if you wouldn’t put it on a billboard for the world to see, don’t place it on social media. Follow Emma on Twitter @EmmaSadleir

Privacy is Paramount

It has been overstated, and so it should be. Don’t open yourself up to unnecessary harassment, only allow people you know or trust to follow your personal pages. There are numerous ways to secure your social profiles – do it!

Let me know how you intend to implement healthy social media habits in your life, so you can reap all the GOOD rewards that this digital world has to offer. 


“Social media should be held in your hand, not in your heart.”
@felicityannecook, Instagram