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Social media privacy over customisation

Facebook announcing its new tool that will allow users to disconnect their profiles from collected third party data has many people talking.

In a nutshell: Apps and websites send information on user activity to Facebook, who then use this information to target relevant ads to you, the user. The tool has been penned by Facebook as “Off-Facebook Activity”.

The question is, would you pick privacy over customisation? Let’s take a deeper dive.

Implementing this tool allows Facebook users to have more control on the data which Facebook collects on them. Essentially it allows users to opt out of Facebook tracking, and collecting data, on digital activity such as browsing history, online shopping and so on. It does not mean the data is not utilised, it just makes it anonymous.

To those who are concerned as to how and whom is looking at and using their data, this may well be the jackpot. For the first time (ever) users will be able to see exactly which websites and apps are sharing information with Facebook, and disconnect all or just some. But… on the flip-side it will affect user experience on Facebook, and the web.

Ads are still going to be displayed in the news feed, this is a certainty. With your data being anonymous, you fall into the space of untargeted advertising, which ultimately means you will be served ads that are utterly irrelevant to you.

Logging into websites using your Facebook log-in? Disconnecting all shared activity removes the ability for Facebook to communicate with these sites – back to email log-in it is.

In an age of instant gratification, ease of use and a tech-forward culture – how important is privacy to the user?

To view the Facebook news release, click here: https://newsroom.fb.com/news/2019/08/off-facebook-activity/